What brands to stock?

Kenneth Winston, enVogue Bridal Accessories & Paradox London!

With so much choice now available how do you decide what brands to stock in your store?
The bridal industry, contrary to popular belief, is not just about pretty dresses and sparkly accessories. Independent businesses need excellent sales in order to thrive, the bridal industry is no different. Once you have purchased your samples, what next? How will the manufacturer help and support you to achieve those all important orders? Is the head office based in the UK? Do you have an area representative who can visit you in store? Working closely with the manufacturer is very important, choosing one you can trust and work with long term is key.

I have been working with Kenneth Winston since it launched into the UK in 2011. This USA family owned business is over 30 years old. Their wedding gowns are among the best in the industry! Even though they have grown steadily through the years, they have not lost sight of the individual touch and treat all customers as part of the Kenneth Winston family. Being able to offer design changes and quick deliveries mean it’s easier to close those sales. Standard delivery is free, sample loans and trunk shows are also available. Sizes range from 2-28 and you have 3 choices of length, all with no surcharges. You can even offer your brides a custom fit or corset back for a small fee. There are so many different styles to choose from, with wholesale prices to suit all budgets. The service is outstanding and images are gorgeous! This is definitely a must stock bridal brand!

enVogue Bridal Accessories offer stores the ability to stock a wide range of beautiful accessories at a great price point. They have been creating their stunning collections since 2001. A family owned business based in the USA they have a UK support team and a UK warehouse where most pieces are kept in stock for immediate delivery. Beautiful editorial images mean you can show brides how the items can be worn. Every item is beautifully gift boxed. They also offer sample loans if you are planning to host an accessory event in store.

Paradox London, is a family owned business, they were founded 30 years ago. Leaders in their field they revolutionised the fashionable bridal shoe market. When a bride is trying on dresses the shoes are an easy add on sale. If your bride is trying on Paradox she’ll feel how comfortable they are! With so many designs to choose from, including wide fit, you can be sure there’s a style for your bride to fall in love with. Free delivery, matching bags and shoe dyeing are all available! Shoes are also one item you can sell to everyone entering your store, mothers, sisters and friends too!

I am delighted to have been a part of the bridal industry for the last 25 years, hopefully, 25 more! In my experience these are some of the very best brands in the market today. Consistency, innovation and a dedication to their customers is something they all have in common. If you want to work in partnership with your suppliers and see your business flourish then these brands are your perfect partner!