Customer Journey

Customer Journey

Define Your Customer Journey. How often do you reassess your customer journey? As a store owner it can be easy to forget how overwhelming and scary wedding dress shopping can be. From the moment they are engaged and start viewing images online they are bombarded with...
Attending Exhibitions

Attending Exhibitions

Why Attend Exhibitions. This could seem like an easy one to answer, ‘to buy dresses of course’ is the obvious choice. However, exhibitions today are so much more than this. Firstly, yes, it is the very best place to view new season stock. Kenneth Winston bring every...
What brands to buy?

What brands to buy?

What brands to stock? Kenneth Winston, enVogue Bridal Accessories & Paradox London! With so much choice now available how do you decide what brands to stock in your store? The bridal industry, contrary to popular belief, is not just about pretty dresses and...
What are brides in 2018 looking for?

What are brides in 2018 looking for?

What are brides in 2018 looking for? Here we are in 2018 – about to begin the next round of buying trips – are you asking yourself, ‘what are 2018, indeed 2019, brides looking for’? Your buying budget is extremely precious, get it wrong now and you could...